Marketing News

The Lip Lab Cashes In On Summer’s Coffee Craze with New Caffeine-Inspired Hue

Pout-obsessed consumers can pick Lip Lab's newest shade—Dark Chocolate Espresso.

The Lip Lab is cashing in on summer 2024’s hottest lip trend – the coffee-inspired lippie – and consumers are licking their lips.

The franchise invites the pout-obsessed consumer to indulge in its new creation, Dark Chocolate Espresso. Billed a warm, earthy flavor that makers say captures the essence of a perfectly brewed coffee, it adds to the lab’s colorful medley of shades, finishes and flavors.

The Lip Lab hosts special occasions from birthdays to bachelorette parties with personalized experiences to craft unique lipsticks, balms and glosses that mirror the wearer’s style and personality.

Lip Lab’s boutiques are located in New York, California, Washington DC, Arizona, Texas, Chicago, Tennessee, Nevada and Canada.

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